NO PURCHASE, COMPLETION OF THE SURVEY, OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER FOR A CHANCE TO WIN.  VOID WHERE PROHIBITED. A purchase, completion of survey, or payment will not improve your chances of winning.  The “GLUTEN FREE CIRCLE MARCH 2010 SWEEPSTAKES” (the “Sweepstakes”) starts at 12:01 a.m. Eastern Time (“ET”) on March 1, 2010 and ends at 11:59 p.m. ET on March 14, 2010 (the “Promotion Period”).  Eastern Time shall control for all purposes of this Sweepstakes.  The Sweepstakes is governed by these Official Rules, and is subject to all applicable U.S. federal, state and local laws, and provincial or territorial laws, and is void wherever prohibited by law.

1.  ELIGIBILITY: The Sweepstakes is open only to legal residents of the 50 United States and District of Columbia (excluding residents of Guam, Puerto Rico, all other U.S. territories and possessions, Canada and all other countries, territories or possessions), who are 18 years of age or older and the age of majority in his/her state, province, or territory of residence at the time of entry.  Any individuals who have, within one year prior to the start date of the Sweepstakes, performed services for Sponsor, or their respective parents, subsidiaries, affiliates and successor companies or any organizations responsible for fulfilling, administering, advertising or promoting the Sweepstakes or supplying any prize, and the immediate family and household members of such individuals, are not eligible to enter the Sweepstakes or win the prize.  “Immediate family members” shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live.  “Household members” shall mean people who share the same residence at least three months a year, whether related or not.  Mechanically altered or reproduced Entries are not eligible.  In order to enter the Sweepstakes or receive the prize, you must fully comply with the Official Rules, and by entering you agree to be bound by these Official Rules and the decisions of Sponsor, whose decisions shall be binding and final in all respects, and you certify that you are eligible to enter.

2.  HOW TO ENTER: Visit the website included in the e-mail you received from “Gluten Free Circle” during the Promotion Period, complete the survey as instructed and completely fill out all the required fields on the entry form, including first and last name, complete home mailing address (no P.O. Boxes), daytime telephone number (including area code), date of birth and e-mail address. To enter without taking the survey, send an e-mail to hi@SupperBox.com, and state, within the body of the e-mail, your first and last name, complete home mailing address (no P.O. Boxes), daytime telephone number (including area code), and date of birth, and then send your e-mail entry to the e-mail address stated above.  All entries received, whether online with completion of the survey or by e-mail without completion of the survey are collectively referred to as the “Entry” or “Entries”.  ALL ENTRIES MUST BE RECEIVED BY 11:59 p.m. ET, March 14, 2010.  Limit one (1) Entry per person per e-mail address per day throughout the Promotion Period.  Entries by the same person in excess of the limits stated herein will be disqualified.  Entries submitted to the Web Site will be deemed to have been submitted by the authorized account holder of the e-mail address submitted at the time of the entry.  “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

3.  RANDOM DRAWING; ODDS OF WINNING: Sponsor will randomly select the winner(s) from among all eligible entries received at midnight on March 14, 2010.  Odds of winning depend on the total number of eligible entries received.

4.  WINNER NOTIFICATION: Potential winner(s) will be notified by email, using the information provided on his/her Entry, on or about March 22, 2010.  Sponsor will then send to potential winner(s) by email, at the email address on his/her Entry, an Affidavit of Eligibility, Release of Liability, Publicity Release, unless prohibited by law, and any other documentation that Sponsor require (the “Affidavit”).  In order to redeem his/her Prize, potential winner(s) shall sign, have notarized, and return to Sponsor the Affidavit within fourteen (14) days from the date Sponsor sent the Affidavit. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify winner.  Sponsor is not responsible for notifications that are misdirected because of email addresses that are no longer correct, or for any other reason beyond the control of Sponsor. In the event: (a) potential winner(s) cannot be reached for whatever reason after a reasonable effort has been exerted based on the information stated in the Entry, (b) of noncompliance with the above or within any of the aforesaid time periods, (c) potential winner is found to be ineligible to enter the Sweepstakes or receive the prize, (d) potential winner cannot or does not comply with the Official Rules, (e) potential winner’s prize notification or Affidavit is returned as undeliverable for whatever reason, or (f) potential winner fails to fulfill the Affidavit-related obligations, the potential winner shall be disqualified from the Sweepstakes and an alternate potential winner may be selected, at Sponsor’ sole discretion, from among the other eligible entries received.  Winner selection is under the supervision of Sponsor, whose decisions are final and binding in all respects.  If entrant’s e-mail address, telephone number, or home mailing address changes after he/she enters the Sweepstakes, it is the entrant’s sole responsibility to notify Sponsor by emailing notice to hi@SupperBox.com to be received before the end of the Promotion Period.

5.  PRIZES: The approximate retail value (the “ARV”) of the Prize is $6.49 and consists of one (1) package of Gluten Free Soups/Stews by Mixes from the Heartland (the “Prize”). There are a total of 150 Prizes to be awarded to 150 winners.  “The total ARV of all Prizes awarded is $973.50.”  “Sponsor shall pay standard shipping costs to ship the Prize to the address stated on the winner(s)’ affidavit of eligibility.”  All other expenses not specifically listed herein are solely the winner’s responsibility including, but not limited to, sales taxes.  The Prize is subject to any and all applicable terms and conditions.  Any depictions of the Prize are for illustrative purposes only.    All federal, state and local taxes on the Prize are the sole responsibility of the winner.  Winner will be sent an IRS Federal 1099-MISC tax form for the retail value of any prize at or above $600.  No transfer, refund, substitution or replacement of Prize permitted, except that Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value (or cash equivalent).  ARV of all prizes is in U.S. dollars.  All prizes will be awarded within 1 year of receipt of valid and executed winners’ affidavit or prize confirmation.  Any portion of the prize not accepted or unclaimed and/or unused by the winner will be forfeited and will not be substituted.

6.  PUBLICITY RELEASE; USE OF PERSONAL INFORMATION: Except where prohibited or restricted by law, winner’s acceptance of Prize constitutes the winner’s agreement and consent for Sponsor to use and/or publish winner’s full name, city and state of residence, photographs or other likenesses, Entry, pictures, portraits, voice, testimonials, biographical information (in whole or in part), and/or statements made by winner regarding the Sweepstakes or Sponsor, worldwide and in perpetuity for any and all purposes, including, but not limited to, advertising, trade and/or promotion on behalf of Sponsor, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, electronic, cable, or World Wide Web, without further limitation, restriction, compensation, notice, review, or approval.  By entering the Sweepstakes, entrants will be sharing their personal information with Sponsor.  Personal information collected by Sponsor will be used for administration of the Sweepstakes and awarding the prize.  In addition, by entering, entrants agree to SupperBox Inc.’s use of entrant’s personal information as described in its privacy policy at http://celiacstips.com/about-2/privacy-policy. Please refer to SupperBox’s privacy policy for important information regarding the collection, use and disclosure of personal information by SupperBox. SupperBox is not responsible for disclosures made by any third party. SupperBox uses reasonable commercial efforts to comply with Federal CAN–SPAM law and entrants may subsequently opt-out of receiving further emails by following opt-out instructions contained in SupperBox’s privacy policy.  All entries become the property of Sponsor upon receipt and will not be acknowledged or returned.

7.  NO TAMPERING; RIGHT TO CANCEL, MODIFY: Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors shall not have any obligation or responsibility, including any responsibility to award any prize to entrants, with regard to: (a) Entries that contain inaccurate information or do not comply with or violate the Official Rules; (b) Entries, prize claims or notifications that are lost, late, incomplete, illegible, unintelligible, damaged or otherwise not received by the intended recipient, in whole or in part, due to computer, human or technical error of any kind; (c) entrants who have committed fraud or deception in entering or participating in the Sweepstakes or claiming the Prize; (d) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties; (e) any inability of the winner to accept the Prize for any reason; (f) if a Prize cannot be awarded due to travel cancellation, delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other similar event beyond Sponsor’ reasonable control; or (g) any damages, injuries or losses of any kind caused by any Prize or resulting from awarding, acceptance, possession, use, misuse, loss or misdirection of any Prize or resulting from participating in this promotion or any promotion or prize related activities.

Sponsor reserves the right, in their sole discretion, to disqualify any individual it finds to be (a) tampering with the entry process or the operation of the Sweepstakes, or with any Web sites promoting the Sweepstakes; (b) acting in violation of the Official Rules; or (c) entering or attempting to enter the Sweepstakes multiple times through the use of multiple e-mail addresses or the use of any robotic or automated devices to submit entries.  If Sponsor determines, in its sole discretion, that technical difficulties or unforeseen events compromise the integrity or viability of the Sweepstakes, Sponsor reserves the right to void the entries at issue, and/or terminate the relevant portion of the Sweepstakes promotion, including the entire Sweepstakes promotion, and/or modify the Sweepstakes and/or conduct a random drawing to award the Prize(s) using all eligible entries received as of the termination date.  If the Sweepstakes is terminated or modified due to technical difficulties or unforeseen events prior to the expiration date of the Promotion Period, notice will be posted at http://supperbox.com.

Any attempt by any person to deliberately damage any web site or undermine the legitimate operation of the Sweepstake is a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to prosecute and/or seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any provision of these Official Rules shall not constitute a waiver of that provision.

8.  RELEASE OF LIABILITY; DISCLAIMER OF WARRANTY; FORUM SELECTION CLAUSE: By entering the Sweepstake, potential winners waive all rights to claim direct, indirect, punitive, incidental, special, consequential, exemplary damages, attorneys’ fees or any damages other than actual out-of-pocket costs incurred to enter. SOME JURISDICTIONS DO NOT ALLOW THE FOREGOING LIMITATIONS OR THE EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

By participating in the Sweepstakes, entrants and winner agree to unconditionally and forever release, discharge and agree to indemnify, defend and hold harmless Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury (including emotional distress), and/or death which may occur in connection with preparation for, or participation in, the Sweepstakes, or possession, acceptance and/or use or misuse of the Prize or participation in any Sweepstakes-related activity and for any claims or causes of action based on publicity rights, defamation or invasion of privacy and merchandise delivery.  By accepting the Prize, winner agrees that any liability concerning or arising out of the prize rests solely with the manufacturer of the goods or their affiliates.  Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors assume no responsibility for any injury or damage to entrants or to any other person’s computer, regardless of how caused, relating to or resulting from entering or downloading materials or software in connection with this Sweepstakes.

Entrants and winners acknowledge that Sponsor has neither made nor are in any manner responsible or liable for any warranty, representations or guarantees, express or implied, in fact or in law, relative to any prize, including, but not limited to, express warranties provided by the manufacturer of the goods or their affiliates.

Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, winner, or Sponsor and its agents in connection with the Sweepstake, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.  In addition, any dispute relating to the Sweepstake (including these Official Rules) shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in the County of New York City, New York.  Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction they may have.

9.  LIST OF WINNERS; FUTURE SWEEPSTAKES/CONTESTS: A winners’ list will be posted on the Web Site on or about March 26, 2010, or to receive a list of the winners after April 1, 2010 by mail send a self-addressed envelope (VT state residents only may omit return postage), with applicable U.S. postage affixed, to: SupperBox Inc., 1396 3rd Ave., 3rd Floor, New York, NY 10075, Attn: GLUTEN FREE CIRCLE MARCH 2010 SWEEPSTAKES.

10.  SPONSOR: The Sponsor of the Sweepstakes is SupperBox Inc., 1396 3rd Ave., 3rd Floor, New York, NY 10075.

SWEEPSTAKES FACTS

PRIZE

Gluten Free Soups/Stews by Mixes from the Heartland

RETAIL VALUE

$6.49

NUMBER OF PRIZES

150

ODDS OF WINNING

Depend on the Total Number Eligible Entries Received

NO PURCHASE, COMPLETION OF THE SURVEY, OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER FOR A CHANCE TO WIN. VOID WHERE PROHIBITED. A purchase, completion of survey, or payment will not improve your chances of winning. The “GLUTEN FREE CIRCLE FEBRUARY 2010 SWEEPSTAKES” (the “Sweepstakes”) starts at 12:01 a.m. Eastern Time (“ET”) on February 1, 2010 and ends at 11:59 p.m. ET on February 28, 2010 (the “Promotion Period”). Eastern Time shall control for all purposes of this Sweepstakes. The Sweepstakes is governed by these Official Rules, and is subject to all applicable U.S. federal, state and local laws, and provincial or territorial laws, and is void wherever prohibited by law.

1. ELIGIBILITY: The Sweepstakes is open only to legal residents of the 50 United States and District of Columbia (excluding residents of Guam, Puerto Rico, all other U.S. territories and possessions, Canada and all other countries, territories or possessions), who are 18 years of age or older and the age of majority in his/her state, province, or territory of residence at the time of entry. Any individuals who have, within one year prior to the start date of the Sweepstakes, performed services for Sponsor, or their respective parents, subsidiaries, affiliates and successor companies or any organizations responsible for fulfilling, administering, advertising or promoting the Sweepstakes or supplying any prize, and the immediate family and household members of such individuals, are not eligible to enter the Sweepstakes or win the prize. “Immediate family members” shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live. “Household members” shall mean people who share the same residence at least three months a year, whether related or not. Mechanically altered or reproduced Entries are not eligible. In order to enter the Sweepstakes or receive the prize, you must fully comply with the Official Rules, and by entering you agree to be bound by these Official Rules and the decisions of Sponsor, whose decisions shall be binding and final in all respects, and you certify that you are eligible to enter.

2. HOW TO ENTER: Visit the website included in the e-mail you received from “Gluten Free Circle” during the Promotion Period, complete the survey as instructed and completely fill out all the required fields on the entry form, including first and last name, complete home mailing address (no P.O. Boxes), daytime telephone number (including area code), date of birth and e-mail address. To enter without taking the survey, send an e-mail to hi@SupperBox.com, and state, within the body of the e-mail, your first and last name, complete home mailing address (no P.O. Boxes), daytime telephone number (including area code), and date of birth, and then send your e-mail entry to the e-mail address stated above. All entries received, whether online with completion of the survey or by e-mail without completion of the survey are collectively referred to as the “Entry” or “Entries”. ALL ENTRIES MUST BE RECEIVED BY 11:59 p.m. ET, February 28, 2010. Limit one (1) Entry per person per e-mail address per day throughout the Promotion Period. Entries by the same person in excess of the limits stated herein will be disqualified. Entries submitted to the Web Site will be deemed to have been submitted by the authorized account holder of the e-mail address submitted at the time of the entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

3. RANDOM DRAWING; ODDS OF WINNING: Sponsor will randomly select the winner(s) from among all eligible entries received on March 1, 2010. Odds of winning depend on the total number of eligible entries received.

4. WINNER NOTIFICATION: Potential winner(s) will be notified by email, using the information provided on his/her Entry, on or about March 2, 2010. Sponsor will then send to potential winner(s) by email, at the email address on his/her Entry, an Affidavit of Eligibility, Release of Liability, Publicity Release, unless prohibited by law, and any other documentation that Sponsor require (the “Affidavit”). In order to redeem his/her Prize, potential winner(s) shall sign, have notarized, and return to Sponsor the Affidavit within fourteen (14) days from the date Sponsor sent the Affidavit. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify winner. Sponsor is not responsible for notifications that are misdirected because of email addresses that are no longer correct, or for any other reason beyond the control of Sponsor. In the event: (a) potential winner(s) cannot be reached for whatever reason after a reasonable effort has been exerted based on the information stated in the Entry, (b) of noncompliance with the above or within any of the aforesaid time periods, (c) potential winner is found to be ineligible to enter the Sweepstakes or receive the prize, (d) potential winner cannot or does not comply with the Official Rules, (e) potential winner’s prize notification or Affidavit is returned as undeliverable for whatever reason, or (f) potential winner fails to fulfill the Affidavit-related obligations, the potential winner shall be disqualified from the Sweepstakes and an alternate potential winner may be selected, at Sponsor’ sole discretion, from among the other eligible entries received. Winner selection is under the supervision of Sponsor, whose decisions are final and binding in all respects. If entrant’s e-mail address, telephone number, or home mailing address changes after he/she enters the Sweepstakes, it is the entrant’s sole responsibility to notify Sponsor by emailing notice to hi@SupperBox.com to be received before the end of the Promotion Period.

5. PRIZES: The approximate retail value (the “ARV”) of the Prize is $22.95 and consists of one (1) book titled Allergy-Free Desserts: Gluten-free, Dairy-free, Egg-free, Soy-free and Nut-free Delights, (Hardcover) by Elizabeth Gordon (the “Prize”). There are a total of 3 Prizes to be awarded to 3 winners. “The total ARV of all Prizes awarded is $ 68.85.” “Sponsor shall pay standard shipping costs to ship the Prize to the address stated on the winner(s)’ affidavit of eligibility.” All other expenses not specifically listed herein are solely the winner’s responsibility including, but not limited to, sales taxes. The Prize is subject to any and all applicable terms and conditions. Any depictions of the Prize are for illustrative purposes only. All federal, state and local taxes on the Prize are the sole responsibility of the winner. Winner will be sent an IRS Federal 1099-MISC tax form for the retail value of any prize at or above $600. No transfer, refund, substitution or replacement of Prize permitted, except that Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value (or cash equivalent). ARV of all prizes is in U.S. dollars. All prizes will be awarded within 1 year of receipt of valid and executed winners’ affidavit or prize confirmation. Any portion of the prize not accepted or unclaimed and/or unused by the winner will be forfeited and will not be substituted.

6. PUBLICITY RELEASE; USE OF PERSONAL INFORMATION: Except where prohibited or restricted by law, winner’s acceptance of Prize constitutes the winner’s agreement and consent for Sponsor to use and/or publish winner’s full name, city and state of residence, photographs or other likenesses, Entry, pictures, portraits, voice, testimonials, biographical information (in whole or in part), and/or statements made by winner regarding the Sweepstakes or Sponsor, worldwide and in perpetuity for any and all purposes, including, but not limited to, advertising, trade and/or promotion on behalf of Sponsor, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, electronic, cable, or World Wide Web, without further limitation, restriction, compensation, notice, review, or approval. By entering the Sweepstakes, entrants will be sharing their personal information with Sponsor. Personal information collected by Sponsor will be used for administration of the Sweepstakes and awarding the prize. In addition, by entering, entrants agree to SupperBox Inc.’s use of entrant’s personal information as described in its privacy policy at http://celiacstips.com/about-2/privacy-policy. Please refer to SupperBox’s privacy policy for important information regarding the collection, use and disclosure of personal information by SupperBox. SupperBox is not responsible for disclosures made by any third party. SupperBox uses reasonable commercial efforts to comply with Federal CAN–SPAM law and entrants may subsequently opt-out of receiving further emails by following opt-out instructions contained in SupperBox’s privacy policy. All entries become the property of Sponsor upon receipt and will not be acknowledged or returned.

7. NO TAMPERING; RIGHT TO CANCEL, MODIFY: Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors shall not have any obligation or responsibility, including any responsibility to award any prize to entrants, with regard to: (a) Entries that contain inaccurate information or do not comply with or violate the Official Rules; (b) Entries, prize claims or notifications that are lost, late, incomplete, illegible, unintelligible, damaged or otherwise not received by the intended recipient, in whole or in part, due to computer, human or technical error of any kind; (c) entrants who have committed fraud or deception in entering or participating in the Sweepstakes or claiming the Prize; (d) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties; (e) any inability of the winner to accept the Prize for any reason; (f) if a Prize cannot be awarded due to travel cancellation, delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other similar event beyond Sponsor’ reasonable control; or (g) any damages, injuries or losses of any kind caused by any Prize or resulting from awarding, acceptance, possession, use, misuse, loss or misdirection of any Prize or resulting from participating in this promotion or any promotion or prize related activities.

Sponsor reserves the right, in their sole discretion, to disqualify any individual it finds to be (a) tampering with the entry process or the operation of the Sweepstakes, or with any Web sites promoting the Sweepstakes; (b) acting in violation of the Official Rules; or (c) entering or attempting to enter the Sweepstakes multiple times through the use of multiple e-mail addresses or the use of any robotic or automated devices to submit entries. If Sponsor determines, in its sole discretion, that technical difficulties or unforeseen events compromise the integrity or viability of the Sweepstakes, Sponsor reserves the right to void the entries at issue, and/or terminate the relevant portion of the Sweepstakes promotion, including the entire Sweepstakes promotion, and/or modify the Sweepstakes and/or conduct a random drawing to award the Prize(s) using all eligible entries received as of the termination date. If the Sweepstakes is terminated or modified due to technical difficulties or unforeseen events prior to the expiration date of the Promotion Period, notice will be posted at http://supperbox.com.

Any attempt by any person to deliberately damage any web site or undermine the legitimate operation of the Sweepstake is a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to prosecute and/or seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any provision of these Official Rules shall not constitute a waiver of that provision.

8. RELEASE OF LIABILITY; DISCLAIMER OF WARRANTY; FORUM SELECTION CLAUSE: By entering the Sweepstake, potential winners waive all rights to claim direct, indirect, punitive, incidental, special, consequential, exemplary damages, attorneys’ fees or any damages other than actual out-of-pocket costs incurred to enter. SOME JURISDICTIONS DO NOT ALLOW THE FOREGOING LIMITATIONS OR THE EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.
By participating in the Sweepstakes, entrants and winner agree to unconditionally and forever release, discharge and agree to indemnify, defend and hold harmless Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury (including emotional distress), and/or death which may occur in connection with preparation for, or participation in, the Sweepstakes, or possession, acceptance and/or use or misuse of the Prize or participation in any Sweepstakes-related activity and for any claims or causes of action based on publicity rights, defamation or invasion of privacy and merchandise delivery. By accepting the Prize, winner agrees that any liability concerning or arising out of the prize rests solely with the manufacturer of the goods or their affiliates. Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors assume no responsibility for any injury or damage to entrants or to any other person’s computer, regardless of how caused, relating to or resulting from entering or downloading materials or software in connection with this Sweepstakes.
Entrants and winners acknowledge that Sponsor has neither made nor are in any manner responsible or liable for any warranty, representations or guarantees, express or implied, in fact or in law, relative to any prize, including, but not limited to, express warranties provided by the manufacturer of the goods or their affiliates.
Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, winner, or Sponsor and its agents in connection with the Sweepstake, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. In addition, any dispute relating to the Sweepstake (including these Official Rules) shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in the County of New York City, New York. Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction they may have.

9. LIST OF WINNERS; FUTURE SWEEPSTAKES/CONTESTS: A winners’ list will be posted on the Web Site on or about March 15, 2010, or to receive a list of the winners after April 15, 2010 by mail send a self-addressed envelope (VT state residents only may omit return postage), with applicable U.S. postage affixed, to: SupperBox Inc., 1396 3rd Ave., 3rd Floor, New York, NY 10075, Attn: GLUTEN FREE CIRCLE FEBRUARY 2010 SWEEPSTAKES.

10. SPONSOR: The Sponsor of the Sweepstakes is SupperBox Inc., 1396 3rd Ave., 3rd Floor, New York, NY 10075.
SWEEPSTAKES FACTS
PRIZE
Allergy-Free Desserts: Gluten-free, Dairy-free, Egg-free, Soy-free and Nut-free Delights, (Hardcover) by Elizabeth Gordon.

RETAIL VALUE
$22.95

NUMBER OF PRIZES
3

ODDS OF WINNING
Depend on the Total Number Eligible Entries Received

…this trend toward beneficial foods is growing at a pretty big rate. Expect food to either have nutrients added, or have the word “free” (gluten-free, allergy-free).

Gluten-free has been a prominent food trend for the last two years.  CPGs have started to label gluten-free products prominently on their packaging.   In addition, other consumer package goods companies (e.g., General Mills Rice Chex) have  converted their venerable brands to gluten-free.  Last year, Elisabeth Hasselback wrote about being on a gluten-free diet that propelled celiac disease into US households.   The Food Channel is not the only one to name gluten-free as a key variable this year.  The Daily Beast has named gluten-free food as number three on their Ten Food Trends For 2010 list.  However, there is a lot of noise on whether gluten free has the staying power of a trend or if gluten free is just a fad.

Key points to consider:

1.  Other than people diagnosed with celiac disease, many are experimenting with a gluten-free diet to see if it will provide relief or alleviate some of their symptoms for a variety of conditions (e.g., MS, irritable bowel syndrome, autism).

2.  Those with celiac disease have no real solution other than to follow a gluten-free diet (or else one must deal with the annoying and painful symptoms of celiac disease).

3.  Even if it is just a momentary fad for many, those with celiac disease or those who strongly adhere to a gf diet are the biggest winners.  The more focus and attention that retailers and CPGs give to creating gluten-free products helps drive the price of products and increases the availability of those products in mainstream stores.

Bottom line:

Awareness and education.  While gluten free might be “fashionable” and very of the moment, it has long-term benefits.  More people will be aware and educated on what defines a gluten-free diet.

On average, how much do you spend each week on groceries (in your gluten-free household)?

$5512 is the average amount spent on groceries for a gluten-free family per year. That’s ALOT! 47.2% more than the average American household.  Did you read the recent New York Times article on “The Expense of Eating With Celiac Disease” indicated that a gluten-free diet may be tax deductible?  Food for thought.

OFFICIAL RULES

NO PURCHASE, COMPLETION OF THE SURVEY, OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER FOR A CHANCE TO WIN.  VOID WHERE PROHIBITED. A purchase, completion of survey, or payment will not improve your chances of winning.  The “GLUTEN FREE CIRCLE JANUARY 2010 SWEEPSTAKES” (the “Sweepstakes”) starts at 12:01 a.m. Eastern Time (“ET”) on January 11, 2010 and ends at 11:59 p.m. ET on January 31, 2010 (the “Promotion Period”).  Eastern Time shall control for all purposes of this Sweepstakes.  The Sweepstakes is governed by these Official Rules, and is subject to all applicable U.S. federal, state and local laws, and provincial or territorial laws, and is void wherever prohibited by law.

1.  ELIGIBILITY: The Sweepstakes is open only to legal residents of the 50 United States and District of Columbia (excluding residents of Guam, Puerto Rico, all other U.S. territories and possessions, Canada and all other countries, territories or possessions), who are 18 years of age or older and the age of majority in his/her state, province, or territory of residence at the time of entry.  Any individuals who have, within one year prior to the start date of the Sweepstakes, performed services for Sponsor, or their respective parents, subsidiaries, affiliates and successor companies or any organizations responsible for fulfilling, administering, advertising or promoting the Sweepstakes or supplying any prize, and the immediate family and household members of such individuals, are not eligible to enter the Sweepstakes or win the prize.  “Immediate family members” shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live.  “Household members” shall mean people who share the same residence at least three months a year, whether related or not.  Mechanically altered or reproduced Entries are not eligible.  In order to enter the Sweepstakes or receive the prize, you must fully comply with the Official Rules, and by entering you agree to be bound by these Official Rules and the decisions of Sponsor, whose decisions shall be binding and final in all respects, and you certify that you are eligible to enter.

2.  HOW TO ENTER: Visit the website included in the e-mail you received from “Gluten Free Circle” during the Promotion Period, complete the survey as instructed and completely fill out all the required fields on the entry form, including first and last name, complete home mailing address (no P.O. Boxes), daytime telephone number (including area code), date of birth and e-mail address. To enter without taking the survey, send an e-mail to hi@SupperBox.com, and state, within the body of the e-mail, your first and last name, complete home mailing address (no P.O. Boxes), daytime telephone number (including area code), and date of birth, and then send your e-mail entry to the e-mail address stated above.  All entries received, whether online with completion of the survey or by e-mail without completion of the survey are collectively referred to as the “Entry” or “Entries”.  ALL ENTRIES MUST BE RECEIVED BY 11:59 p.m. ET, January 31, 2010.  Limit one (1) Entry per person per e-mail address per day throughout the Promotion Period.  Entries by the same person in excess of the limits stated herein will be disqualified.  Entries submitted to the Web Site will be deemed to have been submitted by the authorized account holder of the e-mail address submitted at the time of the entry.  “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

3.  RANDOM DRAWING; ODDS OF WINNING: Sponsor will randomly select the winner(s) from among all eligible entries received on February 1, 2010.  Odds of winning depend on the total number of eligible entries received.

4.  WINNER NOTIFICATION: Potential winner(s) will be notified by email, using the information provided on his/her Entry, on or about February 2, 2010.  Sponsor will then send to potential winner(s) by email, at the email address on his/her Entry, an Affidavit of Eligibility, Release of Liability, Publicity Release, unless prohibited by law, and any other documentation that Sponsor require (the “Affidavit”).  In order to redeem his/her Prize, potential winner(s) shall sign, have notarized, and return to Sponsor the Affidavit within fourteen (14) days from the date Sponsor sent the Affidavit. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify winner.  Sponsor is not responsible for notifications that are misdirected because of email addresses that are no longer correct, or for any other reason beyond the control of Sponsor. In the event: (a) potential winner(s) cannot be reached for whatever reason after a reasonable effort has been exerted based on the information stated in the Entry, (b) of noncompliance with the above or within any of the aforesaid time periods, (c) potential winner is found to be ineligible to enter the Sweepstakes or receive the prize, (d) potential winner cannot or does not comply with the Official Rules, (e) potential winner’s prize notification or Affidavit is returned as undeliverable for whatever reason, or (f) potential winner fails to fulfill the Affidavit-related obligations, the potential winner shall be disqualified from the Sweepstakes and an alternate potential winner may be selected, at Sponsor’ sole discretion, from among the other eligible entries received.  Winner selection is under the supervision of Sponsor, whose decisions are final and binding in all respects.  If entrant’s e-mail address, telephone number, or home mailing address changes after he/she enters the Sweepstakes, it is the entrant’s sole responsibility to notify Sponsor by emailing notice to hi@SupperBox.com to be received before the end of the Promotion Period.

5.  PRIZES: The approximate retail value (the “ARV”) of the Prize is $4.99 and consists of one (1) box of Erewhon Gluten Free Cereal (the “Prize”). There are a total of 24 Prizes to be awarded to 24 winners.  “The total ARV of all Prizes awarded is $119.76.”  “Sponsor shall pay standard shipping costs to ship the Prize to the address stated on the winner(s)’ affidavit of eligibility.”  All other expenses not specifically listed herein are solely the winner’s responsibility including, but not limited to, sales taxes.  The Prize is subject to any and all applicable terms and conditions.  Any depictions of the Prize are for illustrative purposes only.    All federal, state and local taxes on the Prize are the sole responsibility of the winner.  Winner will be sent an IRS Federal 1099-MISC tax form for the retail value of any prize at or above $600.  No transfer, refund, substitution or replacement of Prize permitted, except that Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value (or cash equivalent).  ARV of all prizes is in U.S. dollars.  All prizes will be awarded within 1 year of receipt of valid and executed winners’ affidavit or prize confirmation.  Any portion of the prize not accepted or unclaimed and/or unused by the winner will be forfeited and will not be substituted.

6.  PUBLICITY RELEASE; USE OF PERSONAL INFORMATION: Except where prohibited or restricted by law, winner’s acceptance of Prize constitutes the winner’s agreement and consent for Sponsor to use and/or publish winner’s full name, city and state of residence, photographs or other likenesses, Entry, pictures, portraits, voice, testimonials, biographical information (in whole or in part), and/or statements made by winner regarding the Sweepstakes or Sponsor, worldwide and in perpetuity for any and all purposes, including, but not limited to, advertising, trade and/or promotion on behalf of Sponsor, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, electronic, cable, or World Wide Web, without further limitation, restriction, compensation, notice, review, or approval.  By entering the Sweepstakes, entrants will be sharing their personal information with Sponsor.  Personal information collected by Sponsor will be used for administration of the Sweepstakes and awarding the prize.  In addition, by entering, entrants agree to SupperBox Inc.’s use of entrant’s personal information as described in its privacy policy at http://celiacstips.com/about-2/privacy-policy. Please refer to SupperBox’s privacy policy for important information regarding the collection, use and disclosure of personal information by SupperBox. SupperBox is not responsible for disclosures made by any third party. SupperBox uses reasonable commercial efforts to comply with Federal CAN–SPAM law and entrants may subsequently opt-out of receiving further emails by following opt-out instructions contained in SupperBox’s privacy policy.  All entries become the property of Sponsor upon receipt and will not be acknowledged or returned.

7.  NO TAMPERING; RIGHT TO CANCEL, MODIFY: Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors shall not have any obligation or responsibility, including any responsibility to award any prize to entrants, with regard to: (a) Entries that contain inaccurate information or do not comply with or violate the Official Rules; (b) Entries, prize claims or notifications that are lost, late, incomplete, illegible, unintelligible, damaged or otherwise not received by the intended recipient, in whole or in part, due to computer, human or technical error of any kind; (c) entrants who have committed fraud or deception in entering or participating in the Sweepstakes or claiming the Prize; (d) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties; (e) any inability of the winner to accept the Prize for any reason; (f) if a Prize cannot be awarded due to travel cancellation, delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other similar event beyond Sponsor’ reasonable control; or (g) any damages, injuries or losses of any kind caused by any Prize or resulting from awarding, acceptance, possession, use, misuse, loss or misdirection of any Prize or resulting from participating in this promotion or any promotion or prize related activities.

Sponsor reserves the right, in their sole discretion, to disqualify any individual it finds to be (a) tampering with the entry process or the operation of the Sweepstakes, or with any Web sites promoting the Sweepstakes; (b) acting in violation of the Official Rules; or (c) entering or attempting to enter the Sweepstakes multiple times through the use of multiple e-mail addresses or the use of any robotic or automated devices to submit entries.  If Sponsor determines, in its sole discretion, that technical difficulties or unforeseen events compromise the integrity or viability of the Sweepstakes, Sponsor reserves the right to void the entries at issue, and/or terminate the relevant portion of the Sweepstakes promotion, including the entire Sweepstakes promotion, and/or modify the Sweepstakes and/or conduct a random drawing to award the Prize(s) using all eligible entries received as of the termination date.  If the Sweepstakes is terminated or modified due to technical difficulties or unforeseen events prior to the expiration date of the Promotion Period, notice will be posted at http://supperbox.com.

Any attempt by any person to deliberately damage any web site or undermine the legitimate operation of the Sweepstake is a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to prosecute and/or seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any provision of these Official Rules shall not constitute a waiver of that provision.

8.  RELEASE OF LIABILITY; DISCLAIMER OF WARRANTY; FORUM SELECTION CLAUSE: By entering the Sweepstake, potential winners waive all rights to claim direct, indirect, punitive, incidental, special, consequential, exemplary damages, attorneys’ fees or any damages other than actual out-of-pocket costs incurred to enter. SOME JURISDICTIONS DO NOT ALLOW THE FOREGOING LIMITATIONS OR THE EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

By participating in the Sweepstakes, entrants and winner agree to unconditionally and forever release, discharge and agree to indemnify, defend and hold harmless Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury (including emotional distress), and/or death which may occur in connection with preparation for, or participation in, the Sweepstakes, or possession, acceptance and/or use or misuse of the Prize or participation in any Sweepstakes-related activity and for any claims or causes of action based on publicity rights, defamation or invasion of privacy and merchandise delivery.  By accepting the Prize, winner agrees that any liability concerning or arising out of the prize rests solely with the manufacturer of the goods or their affiliates.  Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors assume no responsibility for any injury or damage to entrants or to any other person’s computer, regardless of how caused, relating to or resulting from entering or downloading materials or software in connection with this Sweepstakes.

Entrants and winners acknowledge that Sponsor has neither made nor are in any manner responsible or liable for any warranty, representations or guarantees, express or implied, in fact or in law, relative to any prize, including, but not limited to, express warranties provided by the manufacturer of the goods or their affiliates.

Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, winner, or Sponsor and its agents in connection with the Sweepstake, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.  In addition, any dispute relating to the Sweepstake (including these Official Rules) shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in the County of New York City, New York.  Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction they may have.

9.  LIST OF WINNERS; FUTURE SWEEPSTAKES/CONTESTS: A winners’ list will be posted on the Web Site on or about February 15, 2010, or to receive a list of the winners after March 15, 2010 by mail send a self-addressed envelope (VT state residents only may omit return postage), with applicable U.S. postage affixed, to: SupperBox Inc., 1396 3rd Ave., 3rd Floor, New York, NY 10075, Attn: GLUTEN FREE CIRCLE JANUARY 2010 SWEEPSTAKES.

10.  SPONSOR: The Sponsor of the Sweepstakes is SupperBox Inc., 1396 3rd Ave., 3rd Floor, New York, NY 10075.

SWEEPSTAKES FACTS

PRIZE

Erewhon Gluten Free Cereal

RETAIL VALUE

$4.99

NUMBER OF PRIZES

24

ODDS OF WINNING

Depend on the Total Number Eligible Entries Received

But as you may not know, eating gluten free is not the easiest thing to do. But the good news is that now there are tons of options, from several mainstream brands, to mom and pop shops. Which is one of the reasons we started Gluten Free Circle. GFC members get to receive and review gluten free products and foods – absolutely free. Interested yet? Find out more at Gluten Free Circle.